I'm Lisa Newhouse. I'm the woman behind The Ancillary Marketing Studio.

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TRAVERSE CITY BUSINESS NEWS | Website

In 2015, the Traverse City Business News website got a new look and platform.

 

This project included creating a full backup of digitally archived TCBN stories, importing them to WordPress, creating an archiving system within the new site, and implementing a way for users to access the archives.

 

The new website also gives readers the ability to quickly access new and archived stories and share them anywhere on the web. It also provides a portal for subscription and advertising payments.

 

Considerations for this project were to create a system for writing, editing and publishing, that worked well with the existing print publication system.

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