I'm Lisa Newhouse. I'm the woman behind The Ancillary Marketing Studio.

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Growler | Old Carolina BBQ Co. Ann Arbor

Old Carolina BBQ Co.’s Ann Arbor location began selling locally brewed and beloved draft beers. The next logical step was to give the people the beer they love, in a large, take-home quantity.


Enter the OCBC growler. Package design goals were to make something unique for the franchise’s Ann Arbor location, while keeping the design on-brand with the national aesthetic.


Graphic Design, Package Design, Restaurant