I'm Lisa Newhouse. I'm the woman behind The Ancillary Marketing Studio.

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Edson Farms Market & Deli

Edson Farms Market & Deli, in Traverse City, MI, was engaged in a significant rebrand and renovation in the fall of 2015. Services on this project: a digital marketing strategy that included content creation, a new website, social media marketing, email campaigns, and strategic social interaction...

Great Lakes Republic

Great Lakes Republic is an up-and-coming lifestyle brand launching in 2017. This business is based out of Northern Michigan, and serves the entire Midwest. We worked with the client on brand development and big picture marketing planning. This project includes package design and product development. We...

Content Creation | Social Media

We create original, branded imagery for our clients' social media efforts.   Creating a brand story, and helping our clients tell that story through multiple digital channels, is important to ensure customers have an authentic and unique experience.   We create general marketing content over time, as well as...

M22 Challenge 2015

During the 2015 M22 Challenge, services provided included content creation and social media play-by-play posting on M22's social media platforms.   Post-race there was a dedicated blog post planned, written and posted on M22's website; the post also included image curation from the team of M22 Challenge...