I'm Lisa Newhouse. I'm the woman behind The Ancillary Marketing Studio.

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Identity and Branding Questionnaire

Identity/Branding Questionnaire

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things to consider

Most brand identity systems are made up of a few things:

  • A PRIMARY LOGO
  • 1 OR 2 ALTERNATIVE LOGOS
  • A MARK
  • BRAND FONTS/LOGOTYPE
  • DESIGN ELEMENTS
  • A COLOR PALETTE

Consider what the logo and branding will look like once it’s being used: